Starting a business is a three-stage affair.

  • The first step is deciding that you are going to start a business
  • The second stage is deciding what you'll be doing
  • The third stage is actually launching the business.

Making the choice to forge your own path, create your own source of income and become your own boss is exciting and scary in equal parts. It's for this reason that people tend to get stuck on the first stage. They've decided that they're going to start a business and they have at least a general idea of what it is they'll be doing or offering their customers, but they keep pushing the actual ‘start date' further and further back.

‘Next week' becomes ‘next month' becomes ‘next quarter'. Eventually they settle on ‘January, in the new year.' It's easy to see why, what with it being the turning of a new leaf – But you're doing yourself a disservice.

1. There's no better time than ‘now'

2. January might rank as one of the worst possible times to go ahead with your business plan.

Here's why.

Competition is at an all-time high.

Once upon a time you needed thousands in business capital, some kind of headquarters and perhaps even investors before you could even think about starting a business. These days you can potentially start with a £200 laptop and an internet connection.

It's never been easier to start a business – But this goes for everybody, not just you.

No matter what service or product you'll be offering, be it carpet cleaning in your local city, freelance writing or hospitality recruitment, there are bound to be people with the exact same business model in your local area aiming to start in the new year.

You and all your competitors are currently poised and ready to go at the start line – Why not start running now, while they're still waiting for the starting gun in January?

You already have momentum

Remember how starting a business is a three-stage process?

If you're already at stage one then you have some momentum, especially if you've only recently decided to go ahead. Not only are ideas still relatively fresh in your mind, but you've not yet found ways to talk yourself out of it.

Give it enough time and that voice in your head will start finding clever ways to sabotage you.

  • ‘This business model is too saturated.'
  • ‘I don't know enough to start.'
  • ‘It's too risky.'

Starting now means striking while the iron is hot – Starting in January means striking while the iron is nearly cold, and the possibility of being your own boss has gone from exciting to frightening.

You're giving yourself breathing room

Starting a business is simple, but not easy.

There are a lot of moving parts to keep track of, so it's possible that something might slip under your radar and rear its head further down the line.

Nothing is worse than getting excited about something and then being told ‘no'. It's the kind of rare disappointment you only find in flights being cancelled the week before a holiday, a friend rearranging plans at the last possible second – and learning that have to put your business on pause after you've been hyping yourself up for the last X months.

Launching your website at this crucial early stage also helps - It can take Google 2 weeks (Possibly even longer) to fully index a website so it's visible in searches. The sooner you establish your online presence, the better prepared you are for launch day and the further ahead of the curve you are.

Starting your business sooner rather than later means you have extra breathing room to sort out hiccups, bureaucracy and possible oversights – Before competition is at an all-time high in January.

You leave yourself more open to opportunities

There's a strong chance you were directly (or indirectly) inspired to go ahead with a particular business model or service by somebody in your life, be they a friend, a family member or somebody you met online.

…People who might be open to mentoring you, partnering up or forwarding you opportunities they're too busy to take.

Deciding to start a business in January is having your eyes fixed on the horizon, instead of what's under your own two feet. There could be opportunities right under your nose!

Have you been waiting on a sign? Here it is.

Are you set on starting your business in January?

DotGO are here to help you do it now.

Even if you've not yet launched a business, having your website set up and ready to means you've ticked a vital box early on and potentially have a backlog of clients on day one.

Whether you're still considering your options or already have the final details sorted out, the DotGO team can help you establish your online presence, showcase your services, convince your target customers to get in touch and get you found on Google – All in a single hassle-free package.

 

Learn more about how you can catapult your business online

We believe there is a place for good-old-fashioned customer service on the Internet.  It's in our DNA.  Our different approach has made a big impression on our customers and a huge difference to their businesses. 

 

All DotGO Reviews  


Swipe to see reviews
St Helen's Flat Roofing trustpilot review

Professional prompt did exactly what I ask if fact wen extra mile could not ask for anymore looking forward to the future with website

Ian St Helen's Flat Roofing
St Helen's Flat Roofing
Mark Rose Chimney Sweep trustpilot review

Excellent from start to finish, Luke explained everything along the way as we built the stages to completion, I now have a very smart website up and running

Mark Mark Rose Chimney Sweep

Doogal Does It Ltd trustpilot review

My experience with DotGo was fluid and consistent and there was no break in communication, which is rather refreshing. They kept to their schedule and we were led through the process every step of the way, which is really helpful if you are not familiar with the process. It was a hassel free process if you work with them and provide them with the information they require, you can sit back and wait for the results! Awesome! Stress free process. I do recommend them.

Marquee Doogal Does It Ltd

East Coast Getaways trustpilot review

From first contact everyone was friendly helpful and professional. Nothing was too much trouble. I would definitely recommend DotGo..

Lynn East Coast Getaways

Birds View Adventures trustpilot review

Working with DotGO has been an absolute pleasure. From the initial consultation to the final website launch, the entire process was smooth, professional, and exceeded my expectations. Luke - my website designer and the team’s expertise and dedication to their craft were evident at every stage, and I couldn't be happier with the results. The DotGO way process made everything so easy and straightforward. I felt supported and guided throughout, and the communication was exceptional. The website they built for my business reflects exactly what I envisioned, and I am truly thrilled with the outcome. I highly recommend DotGO to anyone in need of a professional, user-friendly, and visually stunning website. Their service is top-notch, and the value they provide is incomparable. I am confident that the website they have created for my business will be an invaluable asset for years to come. Thank you Luke, DotGO, for your outstanding work and for making the entire experience so positive. I am truly grateful for your dedication and expertise. It has been a pleasure working with you, and I am excited about the future of my business with this incredible website in place.

Chris Birds View Adventures

Britannia Master Locksmiths LTD trustpilot review

I would like to thanks DotGo but most of all Luke, for the great work he and his team have done on my website, after looking around at other companies to up date my old website, i could not find another company as good as DotGo. Luke came up with the goods! it was made so so easy for me and now i have a new website which looks great.

Richard Britannia Master Locksmit...

Underfloor Heating Agent UK trustpilot review

great from start to finish

Richard Underfloor Heating Agent ...

Cooks Decorating trustpilot review

Just had a new website built by Dotgo and found the process very easy and every one who I had dealt with very helpful.

Gareth Cooks Decorating