Why not have both?
SEO (Search Engine Optimisation) is fundamental to the long-term performance of a website on search engines, like Google or Bing.
If you want your business to be found, having the right keywords, content, and metadata is the place to begin. In our long experience as website designers for small businesses, this is the foundation of all website content.
If you want leads fast, you still need high quality SEO, but a Pay Per Click (PPC) campaign is needed too.
Very few websites go to the top of a search engine results page right away. Even fewer websites make it when the competition is intense. If you are up against big businesses who are well established, even the best website would struggle in this situation. This is when you will need a PPC campaign if you want business quickly.
PPC Google Ads means quick visibility and immediate leads.
How PPC works with SEO to get your website found
Having good SEO on your website supplements a PPC campaign beautifully. Why?
It makes the PPC campaign cheaper. When the SEO and the keywords are well thought-out, Google recognises this landing page quality and reduces the cost of bidding for a paid AdWord.
When the PPC campaign is over, SEO steps in to make sure your website doesn't crash back down the ratings.
PPC gives instant data that can help guide an SEO strategy.
The ideal strategy is...
- Start with a website that has strong, targeted keywords and SEO (DotGO websites are built with this in mind)
- Initiate a PPC campaign (Google Ads, Meta Ads or Bing Ads) that uses these keywords to find your market.
- Use the information from your PPC campaign to enhance your SEO further, amending keywords if required.
Where PPC really comes into its own
New businesses: When a business is starting out, it often takes a long time for Google to list it in its rightful position, and it takes time for Google to trust a new website. PPC circumvents these barriers, and enables you to be listed ahead of more established competitors, so you can make an impactful entrance to your sector.
Seasonal businesses: For outdoor trades, such as gardening, gift shops where Christmas is dominant, and holiday websites, different times make for different levels of work. You can use PPC to control this flow more effectively, enabling more work in the traditionally quieter times, or making sure your products see the right people in time for the Christmas rush.
During dry spells: Advertising is the lifeblood of most large businesses, and small businesses needn't miss out. When levels of trade are lower than what you require, a PPC campaign can revitalise sales and leads for your business.
DotGO can do both for your business
SEO Management: We offer ongoing SEO strategy and management, helping you find the right keywords and page content to gain traction for what you need to be found for. Our expert SEO strategists will continually improve your website in this area for the duration of the contract.
Many of our existing PPC clients like to runt his service alongside their paid marketing campaigns to help ensure their website is being well ranked organically.
Google PPC Full Management: We can setup and run a full PPC marketing campaign for you, finding the best value Adwords, and making sure your campaign maximises its return on investment. As the campaign progresses, we can fine tune your Adwords and spending to make sure it reaches the right people, and that you get the right number of enquiries: not too few and not too many either.
Contact us to kick start your business with short-term leads
More Marketing Advice For DotGO Customers
We believe there is a place for good-old-fashioned customer service on the Internet. It's in our DNA. Our different approach has made a big impression on our customers and a huge difference to their businesses.
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I had such a good experience with DotGO. They were very responsive and moved quickly with everything. My designer, Luke, understood the brief we gave and deserves this 5 star review.
Faith was absolutely brilliant from start to finish. From the very first call, she made the whole website process feel clear and manageable. She took the time to understand my business, offered great advice along the way, and translated my vision into a site I’m genuinely proud of. Nothing was ever too much trouble — Faith was always helpful, responsive, and incredibly patient. Her attention to detail and ability to explain everything in plain English made a big difference. I’d highly recommend Faith and the team at DotGO to anyone looking for a professional, stress-free website build. Great experience.
If you're lucky enough to have Luke designing your website you'll have a thoughtful, patient and fast web design experience. Probably the most stress free encounter I've had with sub-contracting a service out. Would recommend to anyone considering getting their website done. A very reasonable price for a great service, really happy with the result.
Great communication and understanding of the brief for the project. Everyone was very helpful and my questions were answered promptly such a great experience I’ve had
I would like to thank and give Luke Tammadge, my website designer the highest praise possible with a resounding 10 out of 10 for building me such a beautiful and functional website for my property development company, Honey Oak Developments. It has been an absolute pleasure to work with him. He completely understood my brief and worked hard to execute and deliver my website which I know we are both very proud of. Always extremely responsive, if any changes needed to be made, he did so in a timely and careful way. I thoroughly DotGo as a go to for website design because it’s also their great service as well as their excellent websites that makes them stand out. I must also thank Rich, Remy and Martin for their great service and help as well. A great company and I can’t recommend them enough.
Working with DotGo from start to finish has been amazing. Their communication and regular updates are brilliant and they really take the time to learn what your vision for your website is. Faith was incredible throughout the process, as was the whole team, and created a website that was exactly what we were after and better!
Amazing Company and staff really support you step by step through the process in my case developing a website for my new business venture. I will not hesitate in contacting DotGO for future business development. I am so incredibly grateful to this company my website looks amazing. Amazing service.
I am so pleased I chose Dotgo to build my website. The experience was smooth and very easy from start to finish. Jen picked up from my vague ideas exactly what I wanted and the results were fantastic, better than I could have imagined. Communication was excellent and at no time did I feel I was waiting for responses or replies to my emails or calls. I would highly recommend them.
