When you join DotGrow and your PPC campaign goes live, you don't just get great ads, a high-performance landing page and expert management. you also get something just as important: Your own live, auto-updating DotGrow Lead Tracker.
It's a simple Google Sheet. But it's also one of the most valuable tools in your entire marketing setup.
This blog explains what it is, how it works, and why using it properly is the difference between “getting leads”… and actually winning customers.
What Is the DotGrow Lead Tracker?
Every DotGrow PPC client receives a custom Google Sheet that automatically updates the moment a new lead is submitted through your landing page.
We create a bespoke form for your landing page (built by us as part of your PPC setup), and every time someone completes it, the lead instantly appears in your sheet — complete with all the information you chose to collect.
- No manual copying
- No messy inbox searching
- No lost leads
This is lead management made easy.
What Information Does It Track?
Your sheet is 100% tailored to your business, because it mirrors the form we build for your landing page.
That means your headers always match exactly what matters to you. For example:
- Service Required (e.g. “Full Home Renovation”, “Kitchen Refit”)
- Timeline (ASAP, 1–3 months, Within 1 week)
- Budget
- Location / Postcode
- Lead Name
- Lead Email
- Lead Phone Number
- Submission Date
And importantly:
Status Dropdowns
A simple toggle to mark each lead as:
- Contacted
- Won
- Lost
- Not Relevant
Comment Box for Each Lead
This is where the magic happens.
You (and we) can see notes such as:
- “Spoke to them — good lead, wants call Monday.”
- “Quoted £1,200 — waiting for reply.”
- “Not qualified — too far outside service area.”
1. You Never Lose Track of an Enquiry Again
Instead of leads getting lost in inboxes, spam folders or forgotten voicemails, the DotGrow Lead Tracker puts everything in one organised, timestamped sheet. Every enquiry lands in the same place, making it effortless to view, sort and action your leads without anything slipping through the cracks.
2. You Can Track Your Own Follow-Up Process
Most small businesses don't have a proper lead management system, which makes follow-ups inconsistent. Your DotGrow Lead Tracker acts as a simple CRM, letting you record when you called, whether the lead replied, what stage they're at, and whether the job was won or lost. It's a practical tool no other agency provides in such a usable, real-world format.
3. It Gives Us the Feedback We Need to Optimise Your Campaign
Your PPC campaign performs best when we have real feedback from you. By logging whether a lead converted, wasn't relevant, or turned out to be a price-shopper, you give us the insight we need to refine your campaign. This lets us add high-value keywords, block wasteful ones, shift spend to the best areas, and focus on the services and locations that are winning—turning a good campaign into an exceptional one.
4. You Build Your Own Historical Performance Log
Over time, your lead tracker becomes a record of your success. You'll know exactly how many leads you received, how many converted, your average win rate, and even your average job value if you choose to log it. Instead of guessing your ROI like most businesses do, you'll have clarity, accuracy and proof of what your marketing is delivering.
