Running a small business is hard enough without having to become a tech expert just to get people through the (virtual) door. The good news is, there are simple, no-cost ways to bring in more visitors online — and you don't need to be a website designer to do them!
Here are three free and easy things you can do this week to help more people find your business online.
1. Share Your Business in Local Facebook Groups
One of the fastest ways to get noticed is by talking about your business in local community spaces — especially online groups where people are already looking for services like yours.
What to do:
- Search Facebook for groups in your area (try names like “[Your Town] Buy and Sell” or “[Your Town] Business Recommendations”).
- Join the group and introduce yourself. Share what your business does and how you can help.
- Add a photo — of your shop, your latest job or your products — to catch attention.
- Extra tip: Be helpful, not salesy. If someone's asking for a recommendation and you fit the bill, drop a friendly comment and a link to your page or website.
2. Team Up with Another Local Trade or Service Business
You might think you're on your own out there — but teaming up with another local business can be a great (and free) way to get more eyes on what you do.
Here's how:
- Find another local trade or service that offers something different from you. For example, if you're a plumber, team up with a local electrician or tiler.
- Recommend each other to your customers — online and in person.
- You could even do a shout-out on social media: “Need electrics sorted after your plumbing job? We recommend [Business Name] — solid work and reliable!”
Why it works: Customers often need more than one type of service. When you back someone else, they'll return the favour — and you both build trust in your community.
3. Ask Happy Customers to Recommend You
Word of mouth is still the most powerful way to grow your business. And the best part? It doesn't cost a thing to ask.
Here's what to do:
- After you finish a job and the customer's happy, simply ask: “Would you mind leaving a quick review on Google or giving us a shout-out on Facebook?”
- If they don't use Google, ask if they'd recommend you in local Facebook groups when someone's looking for your type of service.
- You can even text or email them a link to your Google reviews page to make it easy.
Why it works: People trust real opinions from others in their area. A good review or local recommendation can lead to more calls than any advert.
Final Word
You don't need fancy software or complicated ads to grow your business. A little effort in the right places can go a long way. Try just one of these tips this week, and you might be surprised how many new faces pop up.
Need help getting started? Just ask — we're happy to explain things step-by-step.
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