Mobile ecommerce is expected to account for 73% of all global ecommerce by 2021. The phenomenon of using mobiles to quickly and conveniently pay for items is becoming the new normal, and you need to be prepared. Most importantly, this means frictionless, one-touch payments – a wonderfully smooth checkout. So, to start with, make sure that your ecommerce website design – no doubt produced on a desktop – is optimised for mobile. After doing that, it is definitely worth making your checkout process as streamlined as possible.
Social media is hardly a new trend exactly, but COVID-19 has altered the way we engage with social channels. Live streams, for example, have become an incredibly powerful source of entertainment and, more importantly, reaching out to customers. People love live, interactive visual content, communicating directly with you, the shop owner. This is also the case with instant Facebook Messenger chat services, which many ecommerce website designs are using.
Green ecommerce – if there can ever be such a thing – is sharply on the rise. Figures suggest that half of digital consumers are influenced by environmental concerns when making decisions over purchasing items, but that figure should be higher. Soon enough, we are ALL going to care very much about how to reduce our emissions. As a result, ecommerce websites ought to start thinking about this right about now. This could mean reconsidering how you package items, what you package items with, and whether stock labelling and other practices could be digitised. This question is certainly not going away.
You may have realised that, in this godforsaken year of our lord, 2020, companies can read and listen in to everything you say and do online ahead of using that information to sell stuff back at you. This, I guess, is what we call personalisation. Now, I’m not suggesting you adopt the same eavesdropping tactics, but the principle remains. Gathering user data and then manipulating this data to give customers a more streamlined, personal online shopping experience is part of the new normal.
If a customer sees a poor product recommendation, they will most likely never interact with your ecommerce website. A good product recommendation, something that the customer would actually buy, is to be expected these days.
Everything spoken about so far in this piece is a present-day phenomenon – something present prior to COVID-19 and accelerated by its arrival – but augmented reality is one of those things still lingering on the horizon.
As an online shop, your main drawback is that customers cannot – beyond pictures – properly experience a product prior to purchase. Augmented reality essentially shows a computer-generated sensory apparition of the real world, meaning that, as an ecommerce website design, you could generate a virtual reality shop that customers can actually experience. This phenomenon also allows for customers to get a virtual run-through of what the product does when being used.
This whole thing will, no doubt, continue to grow, but as someone with an ecommerce website design, it is worth keeping an eye on.
Do you own an E-commerce website but feel like you are not getting the most out of the tools at your disposal? Feeling a bit confused over some features? If so, don't worry - we've got you covered all the way.
DotGO doesn't just offer brilliant E-commerce website design tools; we also provide an extensive range of easy-to-follow, straight-to-the-point support videos that run you through everything you need to know. Whether you want to set up a professional email on your phone or add a downloadable product to your store, we have videos that run through the process, step by step.
Make sure you don't miss out on the amazing tools at your disposal. Take a look at our list of support videos and unleash the full potential of your online shop in no time.