Registration
Forcing people to create an account as they reach the payment process on your online shop is a major turn off for first-time consumers, and will usually culminate in them abandoning their cart (especially on mobile, where the cart abandonment rate is 83%). When it comes to the moment of truth – the payment – it makes no sense to suddenly redirect your customer elsewhere. While getting people to sign up is great for the creation of a mailing list, most people avoid doing precisely that because they do not want to be bombarded with emails.
Instead, set up an option that gives the first-time customer the choice of continuing as a guest. This means that they just need to click one extra button. The seamlessness and tidiness of your payment process is therefore uninterrupted.
Payment
The most important aspect of the payment section – a practice followed by all major outlets – is to have multiple payment options available to the customer. Offering just credit or debit card payment is not enough; the insertion of a PayPal option means that, if the customer is already logged into their PayPal account, they can pay with just one touch. Apple Pay does something similar too. Including these options, therefore, is absolutely necessary for any ‘professional’ ecommerce website design.
Moreover, to have a fully comprehensive payment section, it is important to demonstrate to your customer that payments are completely secure. While multiple payment options and SSL security certificates go some way to achieving this, the customer may not be fully satisfied until they see a security badge – verification that a major security provider, like McAfee, is supporting your ecommerce website design. After all, you cannot be too careful.
Shipping
If you can afford to offer your customers free shipping, happy days. Chances are, though, that you will need to attach some shipping options with varying costs, and it is important to not spring this on the customer at the last minute, for this can often cause them to abandon their cart. Be sure to make the shipping fee totally unambiguous in the checkout process. Showing them the expected delivery date, based on their order date and shipping method, is another way of adding to the professionalism of your ecommerce website design.
You may be offering the standard duopoly of either first class postage or standard shipping. And that is fine. But with DotGO’s ecommerce website design system, you can set up specific delivery bands which, by factoring in weight of order and customer location, determine a more particular shipping cost. This feature adds another veneer of professionalism to your online shop.
Confirmation Email
No payment is complete without a prompt, professional-looking and personalised confirmation email. Customers are always anxious to see this go through. And with DotGO’s ecommerce website design system, you can go even further for your customer by inserting a specific personalised message – along with recommendations to look at similar products – for each item in your online shop.
You can even attach a downloadable file or link – articles, instructions, video content, etc. – to each item using our ‘Digital Links and Downloads’ feature. This means that every purchase is equipped by a unique message and a piece of relevant downloadable content. Suddenly, an automated, lifeless post-sale email becomes something that the customer can appreciate and make use of. These little things add up to mean a lot, after all.
We believe there is a place for good-old-fashioned customer service on the Internet. It's in our DNA. Our different approach has made a big impression on our customers and a huge difference to their businesses.
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I had such a good experience with DotGO. They were very responsive and moved quickly with everything. My designer, Luke, understood the brief we gave and deserves this 5 star review.
Faith was absolutely brilliant from start to finish. From the very first call, she made the whole website process feel clear and manageable. She took the time to understand my business, offered great advice along the way, and translated my vision into a site I’m genuinely proud of. Nothing was ever too much trouble — Faith was always helpful, responsive, and incredibly patient. Her attention to detail and ability to explain everything in plain English made a big difference. I’d highly recommend Faith and the team at DotGO to anyone looking for a professional, stress-free website build. Great experience.
If you're lucky enough to have Luke designing your website you'll have a thoughtful, patient and fast web design experience. Probably the most stress free encounter I've had with sub-contracting a service out. Would recommend to anyone considering getting their website done. A very reasonable price for a great service, really happy with the result.
Great communication and understanding of the brief for the project. Everyone was very helpful and my questions were answered promptly such a great experience I’ve had
I would like to thank and give Luke Tammadge, my website designer the highest praise possible with a resounding 10 out of 10 for building me such a beautiful and functional website for my property development company, Honey Oak Developments. It has been an absolute pleasure to work with him. He completely understood my brief and worked hard to execute and deliver my website which I know we are both very proud of. Always extremely responsive, if any changes needed to be made, he did so in a timely and careful way. I thoroughly DotGo as a go to for website design because it’s also their great service as well as their excellent websites that makes them stand out. I must also thank Rich, Remy and Martin for their great service and help as well. A great company and I can’t recommend them enough.
Working with DotGo from start to finish has been amazing. Their communication and regular updates are brilliant and they really take the time to learn what your vision for your website is. Faith was incredible throughout the process, as was the whole team, and created a website that was exactly what we were after and better!
Amazing Company and staff really support you step by step through the process in my case developing a website for my new business venture. I will not hesitate in contacting DotGO for future business development. I am so incredibly grateful to this company my website looks amazing. Amazing service.
I am so pleased I chose Dotgo to build my website. The experience was smooth and very easy from start to finish. Jen picked up from my vague ideas exactly what I wanted and the results were fantastic, better than I could have imagined. Communication was excellent and at no time did I feel I was waiting for responses or replies to my emails or calls. I would highly recommend them.
