Forcing people to create an account as they reach the payment process on your online shop is a major turn off for first-time consumers, and will usually culminate in them abandoning their cart (especially on mobile, where the cart abandonment rate is 83%). When it comes to the moment of truth – the payment – it makes no sense to suddenly redirect your customer elsewhere. While getting people to sign up is great for the creation of a mailing list, most people avoid doing precisely that because they do not want to be bombarded with emails.

Instead, set up an option that gives the first-time customer the choice of continuing as a guest. This means that they just need to click one extra button. The seamlessness and tidiness of your payment process is therefore uninterrupted.


The most important aspect of the payment section – a practice followed by all major outlets – is to have multiple payment options available to the customer. Offering just credit or debit card payment is not enough; the insertion of a PayPal option means that, if the customer is already logged into their PayPal account, they can pay with just one touch. Apple Pay does something similar too. Including these options, therefore, is absolutely necessary for any ‘professional’ ecommerce website design.

Moreover, to have a fully comprehensive payment section, it is important to demonstrate to your customer that payments are completely secure. While multiple payment options and SSL security certificates go some way to achieving this, the customer may not be fully satisfied until they see a security badge – verification that a major security provider, like McAfee, is supporting your ecommerce website design. After all, you cannot be too careful.


If you can afford to offer your customers free shipping, happy days. Chances are, though, that you will need to attach some shipping options with varying costs, and it is important to not spring this on the customer at the last minute, for this can often cause them to abandon their cart. Be sure to make the shipping fee totally unambiguous in the checkout process. Showing them the expected delivery date, based on their order date and shipping method, is another way of adding to the professionalism of your ecommerce website design.

You may be offering the standard duopoly of either first class postage or standard shipping. And that is fine. But with DotGO’s ecommerce website design system, you can set up specific delivery bands which, by factoring in weight of order and customer location, determine a more particular shipping cost. This feature adds another veneer of professionalism to your online shop.

Confirmation Email

No payment is complete without a prompt, professional-looking and personalised confirmation email. Customers are always anxious to see this go through. And with DotGO’s ecommerce website design system, you can go even further for your customer by inserting a specific personalised message – along with recommendations to look at similar products – for each item in your online shop.

You can even attach a downloadable file or link – articles, instructions, video content, etc. – to each item using our ‘Digital Links and Downloads’ feature. This means that every purchase is equipped by a unique message and a piece of relevant downloadable content. Suddenly, an automated, lifeless post-sale email becomes something that the customer can appreciate and make use of. These little things add up to mean a lot, after all.

We believe there is a place for good-old-fashioned customer service on the Internet.  It's in our DNA.  Our different approach has made a big impression on our customers and a huge difference to their businesses. 


All DotGO Reviews  

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Ace Health & Safety Training Associates Ltd trustpilot review

I have been running my own small business for the last 21months, unfortunately my current website wasn't attracting enough traffic. I started to look for a professional website design company to create a new website without breaking the bank. After speaking to 3 compainies I decided Dotgo was the right company to build my new website, no hard sale, no blinding me with technical data just listening to the reasons why I wanted a new website. Once I had transferred the money the process was quick and easy, Dotgo were very slick and efficient in arranging a web designer, then a web writer drafted the first version within three days. I was sent the first draft via email in a word document. It was explained clearly this was a word document, which needed to be accurate but not complete, once I had viewed and fedback my thoughts the script writer does his magic. Once the magic content has been approved by me the web designer creates the first draft and shares it via a Zoom meeting. This is my opportunity to view and feedback to the web designer. There were a few minor changes required and to be honest the response from the web designer was fantastic, not a problem even removing a section and adding another section, which wasn't mentioned in the first two sessions. It was a quick turn around after the changes, I was delighted with the end result. Dotgo swapped my URL from my previous company to their own, the transition was seamless, although my company email wasn't playing ball, an IT expert sorted it out very quickly. Every person I spoke with at Dotgo were fantatic and a real pleasure to work with. I can highly recommend Dotgo services their attention to detail was second to none, which resulted in a fantastic website. The customer service doesn't end there continual support is only a phone call away. Well done Dotgo a first class service at a very reasonable price.

Paul Ace Health & Safety Train...

Viper Technical trustpilot review

They were very approachable and eager to assist with our vision of what we wanted for our new website. The process was very straightforward and easy. The end results have exceeded our expectations and would absolutely recommend DotGo to anyone.

Andy Viper Technical

Stepping Stones to Independence trustpilot review

Thank you Faith and Tom and all at DotGO. Building the website with such experienced and creative support has been invaluable. The whole process has been really interesting and I would highly recommend them.

Justin Stepping Stones to Indepe...

Hutton and Birch Ltd trustpilot review

Great team that produced a fantastic product that kept up clear communication scheduled round our busy work days. Big thanks to Faith and the team

Cameron Hutton and Birch Ltd

Comfort Air Solutions Ltd trustpilot review

Great communication and very helpful, made it a breeze.

Joe Comfort Air Solutions Ltd

St Helen's Flat Roofing trustpilot review

Professional prompt did exactly what I ask if fact wen extra mile could not ask for anymore looking forward to the future with website

Ian St Helen's Flat Roofing
St Helen's Flat Roofing
Mark Rose Chimney Sweep trustpilot review

Excellent from start to finish, Luke explained everything along the way as we built the stages to completion, I now have a very smart website up and running

Mark Mark Rose Chimney Sweep

Doogal Does It Ltd trustpilot review

My experience with DotGo was fluid and consistent and there was no break in communication, which is rather refreshing. They kept to their schedule and we were led through the process every step of the way, which is really helpful if you are not familiar with the process. It was a hassel free process if you work with them and provide them with the information they require, you can sit back and wait for the results! Awesome! Stress free process. I do recommend them.

Marquee Doogal Does It Ltd