Forcing people to create an account as they reach the payment process on your online shop is a major turn off for first-time consumers, and will usually culminate in them abandoning their cart (especially on mobile, where the cart abandonment rate is 83%). When it comes to the moment of truth – the payment – it makes no sense to suddenly redirect your customer elsewhere. While getting people to sign up is great for the creation of a mailing list, most people avoid doing precisely that because they do not want to be bombarded with emails.

Instead, set up an option that gives the first-time customer the choice of continuing as a guest. This means that they just need to click one extra button. The seamlessness and tidiness of your payment process is therefore uninterrupted.


The most important aspect of the payment section – a practice followed by all major outlets – is to have multiple payment options available to the customer. Offering just credit or debit card payment is not enough; the insertion of a PayPal option means that, if the customer is already logged into their PayPal account, they can pay with just one touch. Apple Pay does something similar too. Including these options, therefore, is absolutely necessary for any ‘professional’ ecommerce website design.

Moreover, to have a fully comprehensive payment section, it is important to demonstrate to your customer that payments are completely secure. While multiple payment options and SSL security certificates go some way to achieving this, the customer may not be fully satisfied until they see a security badge – verification that a major security provider, like McAfee, is supporting your ecommerce website design. After all, you cannot be too careful.


If you can afford to offer your customers free shipping, happy days. Chances are, though, that you will need to attach some shipping options with varying costs, and it is important to not spring this on the customer at the last minute, for this can often cause them to abandon their cart. Be sure to make the shipping fee totally unambiguous in the checkout process. Showing them the expected delivery date, based on their order date and shipping method, is another way of adding to the professionalism of your ecommerce website design.

You may be offering the standard duopoly of either first class postage or standard shipping. And that is fine. But with DotGO’s ecommerce website design system, you can set up specific delivery bands which, by factoring in weight of order and customer location, determine a more particular shipping cost. This feature adds another veneer of professionalism to your online shop.

Confirmation Email

No payment is complete without a prompt, professional-looking and personalised confirmation email. Customers are always anxious to see this go through. And with DotGO’s ecommerce website design system, you can go even further for your customer by inserting a specific personalised message – along with recommendations to look at similar products – for each item in your online shop.

You can even attach a downloadable file or link – articles, instructions, video content, etc. – to each item using our ‘Digital Links and Downloads’ feature. This means that every purchase is equipped by a unique message and a piece of relevant downloadable content. Suddenly, an automated, lifeless post-sale email becomes something that the customer can appreciate and make use of. These little things add up to mean a lot, after all.

We believe there is a place for good-old-fashioned customer service on the Internet.  It's in our DNA.  Our different approach has made a big impression on our customers and a huge difference to their businesses. 


All DotGO Reviews  

TP Energy Ltd trustpilot review

Laidin at DotGo was really helpful and went through all the process with me patiently to ensure i had the best website possible to reach my target audience and i’m very happy with the design and content Martin also helped with.

Paul TP Energy Ltd

Fire doors inspector trustpilot review

The team at DotGO were great ! The whole experience from start to finish was excellent. The whole process was simple to follow and I must say, the team at DotGO delivered on absolutely everything. The website turned out to be better than I thought. I am glad I chose to go with these guys!. Special shout out to Andrew the content writer and Frankie who designed a brilliant website !! Take a look at the website.

Jason Fire doors inspector

XDR Services trustpilot review

Very professional and smooth operation Very professional and smooth operation, the process was split between content and design, both Martin & Frankie who were my contacts were thorough and kept to meeting times making the whole project deliver on time without any delays.

Mark XDR Services

Seta Recruitment Ltd trustpilot review

Great Team ,friendly and very helpful… Great Team ,friendly and very helpful They build my company website ,I love it and I recommend you Dotgo

Aurelie Seta Recruitment Ltd
Seta Recruitment Ltd
Edwards Fitness trustpilot review

Superb service from end to end. Jess and Andrew were excellent. The site was build according to the agreed timeline, and is better quality than I could have hoped!

Gavin Edwards Fitness

Medicine and More trustpilot review

Really excellent service Really excellent service. Frankie was very fast and responsive and very approachable. Support with Remi was amazing- so patient. Also found Martin very helpful. All in all a great service and do recommend- THANK YOU

Manik Medicine and More

Hendrikse Hat Hire trustpilot review

Thanks to Frankie and Martin i have a fully functioning website , up and running within 3 weeks. The whole process was easy, efficient and kept to my brief. The team couldn’t have been more helpful and I am delighted with the result.

Jill Hendrikse Hat Hire

Hel-Lenas Light trustpilot review

If I could give a 10 star I would, from start to finish dotgo has been there every step of the way ,faith my web designer has been so patient and also has guided me in every aspect of the web build I’m actually quite sad she won’t be by my side anymore but one thing is for sure I no they have a brilliant support team for if I ever run into trouble or need some more guidance From the bottom of my heart I would like to say a massive thank you to Josh and remy for your support Andrew the contents writer for understanding what I’m about and faith for making my dream become a reality , honestly who Evers reading this and are looking for web designer stop scrolling and go with Dot Go you will not be disappointed

Nicole Hel-Lenas Light