Registration
Forcing people to create an account as they reach the payment process on your online shop is a major turn off for first-time consumers, and will usually culminate in them abandoning their cart (especially on mobile, where the cart abandonment rate is 83%). When it comes to the moment of truth – the payment – it makes no sense to suddenly redirect your customer elsewhere. While getting people to sign up is great for the creation of a mailing list, most people avoid doing precisely that because they do not want to be bombarded with emails.
Instead, set up an option that gives the first-time customer the choice of continuing as a guest. This means that they just need to click one extra button. The seamlessness and tidiness of your payment process is therefore uninterrupted.
Payment
The most important aspect of the payment section – a practice followed by all major outlets – is to have multiple payment options available to the customer. Offering just credit or debit card payment is not enough; the insertion of a PayPal option means that, if the customer is already logged into their PayPal account, they can pay with just one touch. Apple Pay does something similar too. Including these options, therefore, is absolutely necessary for any ‘professional’ ecommerce website design.
Moreover, to have a fully comprehensive payment section, it is important to demonstrate to your customer that payments are completely secure. While multiple payment options and SSL security certificates go some way to achieving this, the customer may not be fully satisfied until they see a security badge – verification that a major security provider, like McAfee, is supporting your ecommerce website design. After all, you cannot be too careful.
Shipping
If you can afford to offer your customers free shipping, happy days. Chances are, though, that you will need to attach some shipping options with varying costs, and it is important to not spring this on the customer at the last minute, for this can often cause them to abandon their cart. Be sure to make the shipping fee totally unambiguous in the checkout process. Showing them the expected delivery date, based on their order date and shipping method, is another way of adding to the professionalism of your ecommerce website design.
You may be offering the standard duopoly of either first class postage or standard shipping. And that is fine. But with DotGO’s ecommerce website design system, you can set up specific delivery bands which, by factoring in weight of order and customer location, determine a more particular shipping cost. This feature adds another veneer of professionalism to your online shop.
Confirmation Email
No payment is complete without a prompt, professional-looking and personalised confirmation email. Customers are always anxious to see this go through. And with DotGO’s ecommerce website design system, you can go even further for your customer by inserting a specific personalised message – along with recommendations to look at similar products – for each item in your online shop.
You can even attach a downloadable file or link – articles, instructions, video content, etc. – to each item using our ‘Digital Links and Downloads’ feature. This means that every purchase is equipped by a unique message and a piece of relevant downloadable content. Suddenly, an automated, lifeless post-sale email becomes something that the customer can appreciate and make use of. These little things add up to mean a lot, after all.
We believe there is a place for good-old-fashioned customer service on the Internet. It's in our DNA. Our different approach has made a big impression on our customers and a huge difference to their businesses.
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Just had a new website built by Dotgo and found the process very easy and every one who I had dealt with very helpful.
DotGo is a well oiled machine, the whole experience was amazing, painless and professional. Always knew what to expect each week of the process as I was always informed and kept up to date. Huge thanks to the the content writer Martin Fraser and a massive thank you to the website designer Jessica Garner who delivered exactly what I wanted and more. Would highly recommend this company and the experience I received.
Absolutely amazing from the first phone call with Josh untill completion of website!! Very patient with me and guided me all the way through any concerns I may of had.... lea my designer has been on top form with calls and emails... ive had a few overwhelming moments, but lea was always available with email and soon called me to reassure me. This has helped me remain calm in moments I would of had a melt down. Cannot recommend these guys enough for there constant support and doing such an amazing job with my Web design. It looks so much better than I had imagined!! The support will continue as and when I am needing it and this is so comforting to know they are only a call away. Thanks again for doing such brilliant work.... thanks lea and Josh you have both been really kind and patient with me 10/10
DotGo team were professional throughout the process. Luke was very happy to make any changes we requested and we are very happy with the end product.
The best decision I’ve ever made to choose Dot.go to design my web page. I literally didn’t have to worry for anything, Luke Tammadge guided me through every single step. Luke created the company logo, description included photos and looking so professional and nicely made, I absolutely love it. I even got a training video from Luke where can learn how to get used to the web site. I’m so grateful I’ve chosen Dot.go the best decision ever. Thank you Luke Tammadge and Dot.go team your just incredibly good in what your doing
Fantastic experience from start to finish .. team were patient co-ordinated and professional . Exactly the platform I needed to get launched.
Luke guided me through every step and made things very easy. Always phoned on time when he said he would phone back.
Wonderful, wonderful, experience from the minute I spoke to a bubbly Josh on the phone and subsequent meeting with him, to my in depth telephone conversation with Liah and finally Martin and Liah, constructed all the ideas that I had in my head to a perfect visual and informative website. I would thoroughly recommend the team at DOTGO.UK Thanks Shay
