Registration

Forcing people to create an account as they reach the payment process on your online shop is a major turn off for first-time consumers, and will usually culminate in them abandoning their cart (especially on mobile, where the cart abandonment rate is 83%). When it comes to the moment of truth – the payment – it makes no sense to suddenly redirect your customer elsewhere. While getting people to sign up is great for the creation of a mailing list, most people avoid doing precisely that because they do not want to be bombarded with emails.

Instead, set up an option that gives the first-time customer the choice of continuing as a guest. This means that they just need to click one extra button. The seamlessness and tidiness of your payment process is therefore uninterrupted.

Payment

The most important aspect of the payment section – a practice followed by all major outlets – is to have multiple payment options available to the customer. Offering just credit or debit card payment is not enough; the insertion of a PayPal option means that, if the customer is already logged into their PayPal account, they can pay with just one touch. Apple Pay does something similar too. Including these options, therefore, is absolutely necessary for any ‘professional’ ecommerce website design.

Moreover, to have a fully comprehensive payment section, it is important to demonstrate to your customer that payments are completely secure. While multiple payment options and SSL security certificates go some way to achieving this, the customer may not be fully satisfied until they see a security badge – verification that a major security provider, like McAfee, is supporting your ecommerce website design. After all, you cannot be too careful.

Shipping

If you can afford to offer your customers free shipping, happy days. Chances are, though, that you will need to attach some shipping options with varying costs, and it is important to not spring this on the customer at the last minute, for this can often cause them to abandon their cart. Be sure to make the shipping fee totally unambiguous in the checkout process. Showing them the expected delivery date, based on their order date and shipping method, is another way of adding to the professionalism of your ecommerce website design.

You may be offering the standard duopoly of either first class postage or standard shipping. And that is fine. But with DotGO’s ecommerce website design system, you can set up specific delivery bands which, by factoring in weight of order and customer location, determine a more particular shipping cost. This feature adds another veneer of professionalism to your online shop.

Confirmation Email

No payment is complete without a prompt, professional-looking and personalised confirmation email. Customers are always anxious to see this go through. And with DotGO’s ecommerce website design system, you can go even further for your customer by inserting a specific personalised message – along with recommendations to look at similar products – for each item in your online shop.

You can even attach a downloadable file or link – articles, instructions, video content, etc. – to each item using our ‘Digital Links and Downloads’ feature. This means that every purchase is equipped by a unique message and a piece of relevant downloadable content. Suddenly, an automated, lifeless post-sale email becomes something that the customer can appreciate and make use of. These little things add up to mean a lot, after all.

We believe there is a place for good-old-fashioned customer service on the Internet.  It's in our DNA.  Our different approach has made a big impression on our customers and a huge difference to their businesses. 

 

All DotGO Reviews  


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Happy Days Clubs trustpilot review

Amazing experience from start to finish would recommend Dotgo to anyone. I love my new website.

Maria Happy Days Clubs

Positive Reward Counselling trustpilot review

This the 2nd website DotGo have designed for me. My designer Jessica has been fantastic and built a great site, talked me through everything and has a great sense of humour. Andrew wrote my content after we spoke on the phone and again really pleased with the end result. I can not recommend this company enough, responsive and good at what they do. Thank you to everyone Jackie

Jackie Positive Reward Counselli...

Direct Marketing Media Ltd trustpilot review

Amazing definitely recommend I was looking for a company to make my online presence more inviting through a website, jess at Dotgo sure did deliver higher than my expectations, look no further for good pricing, amazing customer services, quick and easy... HIGHLY RECOMMEND

Andrew Direct Marketing Media Lt...

Intellitile trustpilot review

So happy with this experience So happy with this experience. The service, help and professionalism was outstanding. Thanks to all at Dotgo

Glyn Intellitile

Pirnie Lodge Farm Holiday Lets trustpilot review

Jessica & the team made the process so seemless working with me to create a Web site that fit my Business needs could'nt be more pleased with the results

Anne Pirnie Lodge Farm Holiday...

Access Outdoors trustpilot review

Stunning website and fantastic service DotGo have been fantastic every step of the way and Jessica produced a brilliant website for my business. The whole process is made simple and easy, merely have a vision for your website and they will do the rest. I couldn’t recommend them enough!

Frederick Access Outdoors

Where There’s a Will There’s a Way  trustpilot review

Amazing company! Lovely people and great customer service. I can't rate them enough. My website is everything I've imagined and the support is exemplary!

Nic Where There’s a Will Ther...

ARC Therapeutic Education trustpilot review

I found working with DotGo really helpful, supportive and positive. Initial conversations were reassuring, and it's been a truly collaborative process. Faith really listened to what was needed and was flexible and accommodating with suggestions for change. The service has been extremely professional. I would highly recommend them.

Tania ARC Therapeutic Education