Registration

Forcing people to create an account as they reach the payment process on your online shop is a major turn off for first-time consumers, and will usually culminate in them abandoning their cart (especially on mobile, where the cart abandonment rate is 83%). When it comes to the moment of truth – the payment – it makes no sense to suddenly redirect your customer elsewhere. While getting people to sign up is great for the creation of a mailing list, most people avoid doing precisely that because they do not want to be bombarded with emails.

Instead, set up an option that gives the first-time customer the choice of continuing as a guest. This means that they just need to click one extra button. The seamlessness and tidiness of your payment process is therefore uninterrupted.

Payment

The most important aspect of the payment section – a practice followed by all major outlets – is to have multiple payment options available to the customer. Offering just credit or debit card payment is not enough; the insertion of a PayPal option means that, if the customer is already logged into their PayPal account, they can pay with just one touch. Apple Pay does something similar too. Including these options, therefore, is absolutely necessary for any ‘professional’ ecommerce website design.

Moreover, to have a fully comprehensive payment section, it is important to demonstrate to your customer that payments are completely secure. While multiple payment options and SSL security certificates go some way to achieving this, the customer may not be fully satisfied until they see a security badge – verification that a major security provider, like McAfee, is supporting your ecommerce website design. After all, you cannot be too careful.

Shipping

If you can afford to offer your customers free shipping, happy days. Chances are, though, that you will need to attach some shipping options with varying costs, and it is important to not spring this on the customer at the last minute, for this can often cause them to abandon their cart. Be sure to make the shipping fee totally unambiguous in the checkout process. Showing them the expected delivery date, based on their order date and shipping method, is another way of adding to the professionalism of your ecommerce website design.

You may be offering the standard duopoly of either first class postage or standard shipping. And that is fine. But with DotGO’s ecommerce website design system, you can set up specific delivery bands which, by factoring in weight of order and customer location, determine a more particular shipping cost. This feature adds another veneer of professionalism to your online shop.

Confirmation Email

No payment is complete without a prompt, professional-looking and personalised confirmation email. Customers are always anxious to see this go through. And with DotGO’s ecommerce website design system, you can go even further for your customer by inserting a specific personalised message – along with recommendations to look at similar products – for each item in your online shop.

You can even attach a downloadable file or link – articles, instructions, video content, etc. – to each item using our ‘Digital Links and Downloads’ feature. This means that every purchase is equipped by a unique message and a piece of relevant downloadable content. Suddenly, an automated, lifeless post-sale email becomes something that the customer can appreciate and make use of. These little things add up to mean a lot, after all.

We believe there is a place for good-old-fashioned customer service on the Internet.  It's in our DNA.  Our different approach has made a big impression on our customers and a huge difference to their businesses. 

 

All DotGO Reviews  


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Handmade by Yna trustpilot review

I could not be happier with the outcome of my website. Very professional, approachable and helpful team, I have learned a lot from them. I highly recommend! Thank you!

Dorina Handmade by Yna

Caribbean Sweetness trustpilot review

The service received from this company was first class, their designer Jessica worked with from the very beginning to the hand over. She was amazingly patient, listened to what I was hoping to achieve , made the vison a reality and produced the most wonderful visual website. I am absolutely smiling from ear to ear to see my vision materialised. I will without any doubt, recommend this company. Finally, as a new start-up, their pricing was affordable and this really was inline with my budget. Thanks Jessica.

Joan Caribbean Sweetness

Clean Surface Limited trustpilot review

I used dotgo to create my website and I found them to be nothing but professional and understanding in terms of how I wanted my website to be. I would definitely recommend them again, especially Faith who created my website and understood the assignment. From beginning to end they were nothing but helpful.

Shadene Clean Surface Limited

Cyber Support Online trustpilot review

We decided to have someone professional do our website and got in touch with DotGo. We were put in touch with Faith who created our website. We are so pleased we took the plunge as Faith and DotGo have been amazing. We have had so much help, no question was too silly and here we are with a fabulous result. We couldn't recommend DotGo and Faith enough.

Colette Cyber Support Online

Wee One trustpilot review

Amazing service and what a great team to work with! Fabio, Tara and Martin were just brilliant and couldn't have wished for more! A special mention to Tara who really listened, took our vision and made it a reality - we are over the moon with our new website. Would recommend DotGO 100% Thanks so much guys!

Gemma Wee One

SC1 Recruitment Ltd trustpilot review

From the first call I had with Fabio I knew I was in safe hands! I searched the internet for website designers and Fabio at DotGO was the first person to call me more or less straight away. After speaking with several other companies (about 8-10 others I think) I decided to work with DotGO. Jessica, my web designer and Andrew, my content writer made the whole experience of creating my very own website enjoyable! Nothing was too much trouble, they listened to my needs, how I wanted my website to feel, look and offer to my audience. I am so pleased with the finished product and I cannot wait to share it with my network! 10 out of 10 for DotGO, thank you!

Sarah SC1 Recruitment Ltd

Ramskill Roofing Limited trustpilot review

Just a big thank you for the team at Dotgo loving our web site a big thanks to Tara for all the help building the site and the ongoing support from the team

David Ramskill Roofing Limited

Libertas Systems trustpilot review

Great customer service. Very helpful throughout the whole process and explained all our options in detail.

Graeme Libertas Systems