When you walk into a big supermarket or shopping mall, finding what you want is made easy by the presence of different departments. You have the fashion department, for example, sitting next to the kitchen supply department, which sits next to the DIY department, and so on. You can use the ‘Categories’ tool in DotGO’s ecommerce website design system to create departments in the same way for your online shop. As a clothes shop, you may want to create departments such as ‘Men’s Clothes’ and ‘Women’s Clothes’, giving your visitors a simple way of finding the section that they require by using categories to logically map out different departments of your online shop.


So, we have our departments of ‘Men’s Clothes’ and ‘Women’s Clothes’ by using categories. And wherever there are departments in a physical shop, you find various aisles inside them. You have the ‘shoes’ aisle, the ‘summer clothes’ aisle, the ‘accessories’ aisle, etc. And this is how you need to think about the ‘Groups’ feature on DotGO’s ecommerce website design system. You have included a bunch of items into a department using the ‘categories’ feature, but there is still a need to further specify your items. By building groups such as ‘shoes’, ‘summer clothes’ and accessories’, you are effectively creating aisles within your ‘Men’s Clothes’ and ‘Women’s Clothes’ category/department.


Now that we know how to efficiently map out our online store using the ‘Categories’ and ‘Groups’ feature on DotGO’s ecommerce website design system, it is time to think about how we codify the items themselves by looking at ‘Tags’. Put simply, ‘Tags’ are like adjectives in that they describe a particular item. You can have many ‘Tags’ for one item. For instance, if your item is a ‘Glossy four-inch red party shoe’, then its ‘Tags’ could be: ‘glossy’, ‘high heels’, ‘ankle strap’, ‘party’, ‘women’s shoes’.

By using ‘Tags’ in this way, you can quickly and easily determine which items go into what aisle (or ‘Group’) within a particular department (or ‘Category’), giving your customers an easier, more streamlined way of navigating your online shop.


‘Classifications’ are rather simple. While ‘Tags’ serve as an adjective, a way of describing an item, ‘Classifications’ work as nouns in that they directly describe an item. Just ask yourself: “what is my item?” and the answer would be, say, ‘shoe’, ‘dress’, ‘necklace’, etc. These are ‘Classifications’, and they can help you organise your shop by combining classifications into logical ‘Groups’. You can use the ‘Classifications’ tool to assign items to a ‘shoes’ aisle, for example. This means that you need to do is find the department you need, find the right aisle, and then choose what you like among the ‘Classified’ items within that aisle.

In this way, you can DotGO’s ecommerce website design to digitally replicate the process of wandering through your nearest big ‘Aldi’ or ‘Lidl’. Pretty cool, right?

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