Digital Marketing Set Up

Because your competitors are already using it. If you’re not running ads or optimising for search engines, you’re giving them the advantage. Digital marketing ensures your business is visible when people are actively looking for your services, helping you attract enquiries, build trust, and stay competitive.

Search engines and competitors are constantly changing. Without ongoing updates, your site risks slipping down the rankings. Continuous SEO ensures your site not only maintains visibility on Google, but also grows by targeting new search opportunities.

When we built your website, we put strong SEO foundations in place - things like page speed optimisation, keyword targeting, and on-page best practices, to help your site index on Google. We also advise you to keep building on this by adding blogs, earning links, and keeping content fresh.

Our ongoing SEO package takes things much further. We continuously research new and trending keywords, then create content, pages, and blog posts around them. This not only strengthens your existing visibility but also expands your website into new areas, keeping you ahead of competitors and growing your organic reach over time.

You can, but running ads without expertise is risky. It’s easy to waste budget on the wrong clicks, target the wrong audience, or miss crucial optimisation opportunities. Successful campaigns require constant monitoring, analysis, and adjustment. By letting us handle your ads, you save time, avoid costly mistakes, and ensure your budget is working as hard as possible to generate quality enquiries.

• Ads (Google, Facebook, Instagram): Paid, fast results. You appear instantly at the top of search results or in front of your target audience. Perfect for quick lead generation or brand awareness.
• SEO (Search Engine Optimisation): Long-term growth. It improves your organic rankings in Google, helping you attract consistent, free traffic over time. It builds trust, authority, and visibility for your brand.

Most successful businesses use both: ads for immediate enquiries and SEO for sustainable growth.

When we built your DotGO website, SEO was built in from day one. We researched your business, your keywords, and your local area to make sure your website launched with the strongest possible foundation for Google visibility. We maintain this foundation as part of your subscription, but to truly compete you need to push your website with new content or paid ads - that's where DotGrow comes in.

Yes - when done correctly. On average, businesses make £2 for every £1 spent on Google Ads (Google Economic Impact). With expert management, your campaigns and/or organic SEO strategies generate real, high-quality enquiries that quickly pay for themselves.

Some strategies (like Google Ads) begin working almost immediately. Others (like SEO) build momentum over time. We often combine both so you see quick wins while also building a sustainable pipeline for the future.

Think of it as an investment rather than a cost. We tailor strategies to fit your budget, so you only spend what makes sense for your business. Because digital marketing is highly targeted, it often works out cheaper - and far more effective - than traditional advertising. The real question isn’t “how much does it cost?” but “how much return can it generate?”

We track everything. You’ll see how many enquiries your campaigns generate and exactly where your money is going. This transparency ensures you can measure the return.

Yes. Many clients start with modest budgets see results and then increase investment as enquiries grow.

That’s common. Many businesses struggle with DIY marketing or inexperienced agencies. We take a data-driven approach and focus on strategies that actually generate results, not vanity metrics.

We know your business inside out because we built your website. That gives us a head start when it comes to running your campaigns. Plus, we don’t just drive clicks - we focus on delivering real enquiries and measurable growth.