A brief guide on search engines, and the role they play on the internet.
A superhero is only super because he or she stands out amongst the crowd. If we were a planet of flying, teleporting, time-freezing super-strong aliens, then we wouldn’t think there was anything super about us. When it comes to using formatting methods such as bold, italics, capitals or centering, all of these little text-enhancing superheroes will only stand out if they are used sparingly, in the right place, and when absolutely necessary…
Reviews, testimonials, recommendations – we all seek reassurance in them. We might even skip past the good ones just to see if there are any bad ones.Other people are sources of information for us. They can tell us whether this product or service is actually any good or not. Reading their testimonials builds trust in your business.
If I have multiple domain names, will my website rank better on the search engines? Will I be more likely to draw in extra traffic? Will my website become a supercharged powerhouse bursting with domain names that will become a magnet for new business? The answer might not be quite as positive as you would expect, but hopefully we can answer your questions during this article…
Choosing a domain name for your new business may not be as simple as you think. Most people just use their company name, but unless your branding is well recognised, this may work against you…
Is it possible for your business website to look too good? Too polished? Too slick? Too posh?
Perhaps it depends on how slick and posh you already are.
“If a customer fills out a form and adds their email address, what can I do with it?” This is a terrible question, asked by non-GDPR compliant cavemen and cavewoman who still think it’s OK to treat other people’s info as if it’s their own…
You are building a GDPR-friendly email list, and now you want to start sending out newsletters, the professional way. Where do you start?
“Don’t sell your product. Solve their problems.” Mark Cuban’s wise words sum up the art of selling – it is about helping people, fixing problems and improving the lives of others…
iF we’re honest, not many people will accuse you of clownery for not having a proper business email address. But they might not call you professional either…
Building a professional website to grow your business should be easy and seamless from start to end. We offer to build your business website for you, in four easy steps…
When July 2018 hits, Google Chrome will make sure a strong warning will pop up on any website that has not yet updated from “http” to “https”. The warning will include something along the lines of “Website Not Secure”. Here’s how to avoid it.
Chances are you’re reading this post on your mobile device, right? I bet it’s easy to read and easier yet to navigate.
But how does your own site look on your phone?
Search engines provide a means for individuals to search the internet. Without search engines finding anything on the internet would be almost impossible.
A search engine is like a large dynamic directory. They simply provide the location of any webpage that they think is relevant to what you are looking for.
All search engines are operated by private companies. Like any other business it is at their discretion how their systems work. They are under no obligation to include a website in their listings. It is also soley down to the individual engines how they order the search results.
The principle of a search engines job in simple. They regularly visit each page on the internet and record the nature of its content and location.
A user visits the search engine and types in a series of words, to describe what they want. These words are known as Keywords.
The search engines use these keywords to establish what the user is looking for. It then looks for all the pages in its log and displays those it deems relevant to the keywords. They then use a very complex magmatic calculation called an algorithm to decide in which order the results are listed.
Search engines automatically record all new and updated pages and include them in their records. When a new website is launched it is not automatically included in the search results. So it can take several weeks before its pages can be found in the search listings.
The average website is only visited by the search engines every 7-14 days.This means that search listings are often out of date. At times this can be inconvenient, but the listing will be automatically updated next time the site is visited. Unfortunately there is very little that can be done to speed up this process.
As with any technology Search Engines are not free from error! Mistakes can be made, and listings shown incorrectly. If a listing has been shown incorrectly for a number of weeks you can contact the search engines directly and request they re visit your site to update their records.
You cannot control how, when or where the search engines show your listings, but you can influence them.
How the search results are calculated is a closely guarded secret. In addition the calculations they use are constantly changing to prevent website owners from discovering their methods.
As a result, a websites position can go up or down almost overnight. It is because the boundaries are constantly changing that there is so much confusion and mystery surrounding search engines listings.
All aspects of listing a website takes time, from appearing for the first time to improving your listing.
There are no quick fixes, although there are many companies out there who will offer them! If you are looking for external help in optimising your website remember that nobody can ever guarantee the position your site will achieve. All you can do is follow some simple tried, tested and search engine approved methods to optimise your sites position.
You also need to be realistic about your competition. If you are a local grocer then you will never surpass a listing for a large store such as Tesco's or Sainsbury's.
If you would like to know about how to optimise your site using Reason8 then see our guide Key steps to optimising your site.
We have been in business since 2003. Back when the founders of Facebook were still in college, we were writing code and helping our users create great websites.
We have helped many thousands of our customers create great looking websites. Take a look at a few examples, created using our website builder.
DotGO website builder provides clever software to build and maintain your own business website.
We are motivated by helping small UK businesses achieve great things through the Internet. Our core business is run by a handful of professional, dynamic, hard working young(ish) people who have a passion for helping others. We believe that the Internet does not have to be a complicated and face-less, email-only environment. We bring together friendly customer service with a world class website builder.