A brief guide on search engines, and the role they play on the internet.
These days, websites without background videos run the risk of appearing old-fashioned. Even dinosaurish,
There’s nothing wrong with dinosaurs, or with looking like one. Dinosaurs are cool. Unless they’re chasing you of course.
But our new background videos have landed, exploded and changed the game. They have wiped out the old standards for beautiful websites, and have replaced them with a new standard that will leave all other websites looking like fossils.
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A superhero is only super because he or she stands out amongst the crowd. If we were a planet of flying, teleporting, time-freezing super-strong aliens, then we wouldn’t think there was anything super about us. When it comes to using formatting methods such as bold, italics, capitals or centering, all of these little text-enhancing superheroes will only stand out if they are used sparingly, in the right place, and when absolutely necessary…
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If I have multiple domain names, will my website rank better on the search engines? Will I be more likely to draw in extra traffic? Will my website become a supercharged powerhouse bursting with domain names that will become a magnet for new business? The answer might not be quite as positive as you would expect, but hopefully we can answer your questions during this article…
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Perhaps it depends on how slick and posh you already are.
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When July 2018 hits, Google Chrome will make sure a strong warning will pop up on any website that has not yet updated from “http” to “https”. The warning will include something along the lines of “Website Not Secure”. Here’s how to avoid it.
Search engines provide a means for individuals to search the internet. Without search engines finding anything on the internet would be almost impossible.
A search engine is like a large dynamic directory. They simply provide the location of any webpage that they think is relevant to what you are looking for.
All search engines are operated by private companies. Like any other business it is at their discretion how their systems work. They are under no obligation to include a website in their listings. It is also soley down to the individual engines how they order the search results.
The principle of a search engines job in simple. They regularly visit each page on the internet and record the nature of its content and location.
A user visits the search engine and types in a series of words, to describe what they want. These words are known as Keywords.
The search engines use these keywords to establish what the user is looking for. It then looks for all the pages in its log and displays those it deems relevant to the keywords. They then use a very complex magmatic calculation called an algorithm to decide in which order the results are listed.
Search engines automatically record all new and updated pages and include them in their records. When a new website is launched it is not automatically included in the search results. So it can take several weeks before its pages can be found in the search listings.
The average website is only visited by the search engines every 7-14 days.This means that search listings are often out of date. At times this can be inconvenient, but the listing will be automatically updated next time the site is visited. Unfortunately there is very little that can be done to speed up this process.
As with any technology Search Engines are not free from error! Mistakes can be made, and listings shown incorrectly. If a listing has been shown incorrectly for a number of weeks you can contact the search engines directly and request they re visit your site to update their records.
You cannot control how, when or where the search engines show your listings, but you can influence them.
How the search results are calculated is a closely guarded secret. In addition the calculations they use are constantly changing to prevent website owners from discovering their methods.
As a result, a websites position can go up or down almost overnight. It is because the boundaries are constantly changing that there is so much confusion and mystery surrounding search engines listings.
All aspects of listing a website takes time, from appearing for the first time to improving your listing.
There are no quick fixes, although there are many companies out there who will offer them! If you are looking for external help in optimising your website remember that nobody can ever guarantee the position your site will achieve. All you can do is follow some simple tried, tested and search engine approved methods to optimise your sites position.
You also need to be realistic about your competition. If you are a local grocer then you will never surpass a listing for a large store such as Tesco's or Sainsbury's.
If you would like to know about how to optimise your site using Reason8 then see our guide Key steps to optimising your site.
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