How to pay for a top position in the search engines using PPC (Pay Per Click) advertising.
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There’s nothing wrong with dinosaurs, or with looking like one. Dinosaurs are cool. Unless they’re chasing you of course.
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A superhero is only super because he or she stands out amongst the crowd. If we were a planet of flying, teleporting, time-freezing super-strong aliens, then we wouldn’t think there was anything super about us. When it comes to using formatting methods such as bold, italics, capitals or centering, all of these little text-enhancing superheroes will only stand out if they are used sparingly, in the right place, and when absolutely necessary…
Reviews, testimonials, recommendations – we all seek reassurance in them. We might even skip past the good ones just to see if there are any bad ones.Other people are sources of information for us. They can tell us whether this product or service is actually any good or not. Reading their testimonials builds trust in your business.
If I have multiple domain names, will my website rank better on the search engines? Will I be more likely to draw in extra traffic? Will my website become a supercharged powerhouse bursting with domain names that will become a magnet for new business? The answer might not be quite as positive as you would expect, but hopefully we can answer your questions during this article…
Choosing a domain name for your new business may not be as simple as you think. Most people just use their company name, but unless your branding is well recognised, this may work against you…
Is it possible for your business website to look too good? Too polished? Too slick? Too posh?
Perhaps it depends on how slick and posh you already are.
“If a customer fills out a form and adds their email address, what can I do with it?” This is a terrible question, asked by non-GDPR compliant cavemen and cavewoman who still think it’s OK to treat other people’s info as if it’s their own…
You are building a GDPR-friendly email list, and now you want to start sending out newsletters, the professional way. Where do you start?
“Don’t sell your product. Solve their problems.” Mark Cuban’s wise words sum up the art of selling – it is about helping people, fixing problems and improving the lives of others…
iF we’re honest, not many people will accuse you of clownery for not having a proper business email address. But they might not call you professional either…
Building a professional website to grow your business should be easy and seamless from start to end. We offer to build your business website for you, in four easy steps…
When July 2018 hits, Google Chrome will make sure a strong warning will pop up on any website that has not yet updated from “http” to “https”. The warning will include something along the lines of “Website Not Secure”. Here’s how to avoid it.
Search engines like Google, Yahoo and Bing allow businesses and individuals to buy listings in their search results based around given search phrase criteria. These listings appear along with the natural, non-paid search results and are always at the top of the page.
Get fast business results by paying for your UK business website builder to appear at the top of the Google listings.
PPC can be seen as a highly effective form of advertising for your business. It is guaranteed quick results and for this reason alone is often used by businesses starting out online whilst their organic search engine placement is being worked on.
This form of online advertising also holds the huge benefit of being flexible. Making changes to your websites organic optimisation will take time to implement, but with PPC you will be able to edit you key phrases and advert in hours. This benefit allows customers to adjust to a difficult market place which is forever changing. If you would like more information on PPC you can download our guide here - PPC (Pay Per Click) Guide
Select the search engine you want to advertise with and create an account. The ad's you place are triggered by the series of words (Keywords) that a users types. If a user types in the same words you have selected as your keywords then your ad will be shown.
You are charged every time somebody clicks on your ad. The cost you pay depends on how popular the keywords you use are. For example the keyword Finance could cost as much as £5.54 per click! Whereas the keyword ‘Plumber In Bristol’ would cost 78p per click. If your ads are not clicked, your site could appear many times without you being charged.
Consider carefully the words you think your clients are most likely to use. For example; if one of your keywords is ‘Plumber In Bristol’ and a user types this into the search engines your ad will be triggered. The position your ad appears in, in relation to similar ads will depend on several factors. They take into account how well your ads are written, the price you are prepared to pay and how relevant Google thinks your site is.
Most PPC systems are auction based, so you can directly influence the position your Ad. The more you are prepared to pay the better the position in the sponsored results you will gain.
You can read more on how PPC works in our blog post Search Engine Optimisation - PPC
Below are the three most used search engines and a link to their webpages to get you started.
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