Choosing keywords that get you found on the search engines.
These days, websites without background videos run the risk of appearing old-fashioned. Even dinosaurish,
There’s nothing wrong with dinosaurs, or with looking like one. Dinosaurs are cool. Unless they’re chasing you of course.
But our new background videos have landed, exploded and changed the game. They have wiped out the old standards for beautiful websites, and have replaced them with a new standard that will leave all other websites looking like fossils.
Luckily, both our existing clients and our new ones have access to this brilliant new feature we’ve introduced, and we’d like to share its benefits with you today.
A superhero is only super because he or she stands out amongst the crowd. If we were a planet of flying, teleporting, time-freezing super-strong aliens, then we wouldn’t think there was anything super about us. When it comes to using formatting methods such as bold, italics, capitals or centering, all of these little text-enhancing superheroes will only stand out if they are used sparingly, in the right place, and when absolutely necessary…
Reviews, testimonials, recommendations – we all seek reassurance in them. We might even skip past the good ones just to see if there are any bad ones.Other people are sources of information for us. They can tell us whether this product or service is actually any good or not. Reading their testimonials builds trust in your business.
If I have multiple domain names, will my website rank better on the search engines? Will I be more likely to draw in extra traffic? Will my website become a supercharged powerhouse bursting with domain names that will become a magnet for new business? The answer might not be quite as positive as you would expect, but hopefully we can answer your questions during this article…
Choosing a domain name for your new business may not be as simple as you think. Most people just use their company name, but unless your branding is well recognised, this may work against you…
Is it possible for your business website to look too good? Too polished? Too slick? Too posh?
Perhaps it depends on how slick and posh you already are.
“If a customer fills out a form and adds their email address, what can I do with it?” This is a terrible question, asked by non-GDPR compliant cavemen and cavewoman who still think it’s OK to treat other people’s info as if it’s their own…
You are building a GDPR-friendly email list, and now you want to start sending out newsletters, the professional way. Where do you start?
“Don’t sell your product. Solve their problems.” Mark Cuban’s wise words sum up the art of selling – it is about helping people, fixing problems and improving the lives of others…
iF we’re honest, not many people will accuse you of clownery for not having a proper business email address. But they might not call you professional either…
Building a professional website to grow your business should be easy and seamless from start to end. We offer to build your business website for you, in four easy steps…
When July 2018 hits, Google Chrome will make sure a strong warning will pop up on any website that has not yet updated from “http” to “https”. The warning will include something along the lines of “Website Not Secure”. Here’s how to avoid it.
Before optimising your website you must first decide what words and phrases you want to be found for. These are known as your ‘key-phrases’
Setting up your new business website found on search engines is an important task that needs some care and attention. The first step in the process of building your website is to choose the key words that you expect your customers to use to search for you.
Ask your customers, your friends and maybe your family what they would type in to find your products or services. You may be surprised what they suggest.
Remember, you can’t have them all. Decide on one main key-phrase and create two or three variations of this. Eg. if you decide on “Redhill Plumber” then the other key-phrases might be “Redhill Plumbing Services” and “Surrey Plumber”
If you are still struggling, there are tools you can use that may help. One of the best free ones is: https://adwords.google.com/select/KeywordToolExternal and a professional service, often used by experts is http://www.wordtracker.com/.
Try and be as specific as you can. If you are a plumber in Redhill and Surrey then DON’T choose the keyword “plumber” as you will be competing with every other website that relates to plumbing in the entire world and you will have no chance. Instead choose “Plumbing in Redhill” or “Plumber in Surrey”. Even better, if you specialise in fitting bathrooms then a better key-phrase would be “Redhill bathroom fitter”.
It is vital that you take your time and do your research to find the right key-phrases for your website. Choosing the right ones will ensure you get found. However, it can take a long time to ‘un-pick’ the wrong ones.
We have been in business since 2003. Back when the founders of Facebook were still in college, we were writing code and helping our users create great websites.
We have helped many thousands of our customers create great looking websites. Take a look at a few examples, created using our website builder.
DotGO website builder provides clever software to build and maintain your own business website.
We are motivated by helping small UK businesses achieve great things through the Internet. Our core business is run by a handful of professional, dynamic, hard working young(ish) people who have a passion for helping others. We believe that the Internet does not have to be a complicated and face-less, email-only environment. We bring together friendly customer service with a world class website builder.