Customers aren't just looking for the best price or fastest delivery. They want to connect. They want to know who they're buying from, and more importantly, why. That's where your origin story comes in.
Why Stories Matter More Than Ever
Think about your own choices. Are you more likely to:
- Buy coffee from a big chain with flashy ads?
- Or the local café started by a couple who quit their 9-to-5s to chase a dream?
We root for people - usually the little guy. We remember stories, not stats.
Your business has a story, even if it doesn't feel dramatic. Whether you started in a shed, learned from your gran, or saw a problem no one else would fix, there's a reason you do what you do.
And that reason could be the exact thing that wins someone's trust — and business.
What Makes a Great Origin Story?
A good story doesn't need dragons or drama. It needs honesty, emotion, and a clear “why”.
Here's a simple formula:
- The Spark – What inspired you to start? Was there a moment that changed everything?
- The Struggle – What challenges did you face getting started? What lessons did you learn?
- The Mission – What do you stand for now? What do you believe in?
It's okay if it's messy or simple. That's what makes it real. Customers buy from real people who they can relate to, and feel good about being involved in someone else's story. A good story they are a part of, is a story they will tell their friends.
Ever been too a quiet pub or restaurant and got chatting with the landlord or owner? Chances are they've told you their story - their spark, struggle and mission. That human interaction has hopefully left a positive impression on you, and you've felt good about supporting their business... and probably told others about it.
Tell It Where It Matters
Your origin story shouldn't just live in your head — share it! Here's where it can shine:
About Page: Make this more than a bio. Tell your “why.”
Social Media: Share behind-the-scenes photos or a short video of your journey.
Blog Posts: Post about your business challenges and successes, share your stories and bring others along on your journey.
Pitches & Sales Conversations: Start with your story. It builds trust faster than any brochure.
You don't need a Hollywood backstory. You just need to be real.
So take five minutes today and ask yourself:
- Why did I start?
- What kept me going?
- What do I want customers to feel when they work with me?
Every small business has a story and they are all worth sharing, it's what makes you stand out from the crowd so be sure to share it!
Want more inspiration? Look no further...
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