If you run an small business, sometimes it can be difficult deciding what to do. Sometimes you need to do a bit of research before you embark on an important decision. Research will help you test products, measure customer satisfaction and identify market trends for your e-commerce business?

How do you capture this information? By using an online survey platform. You’ll be able to collate all the data you need and organise it into one set of easy to read figures. So why not try one of these easy to use survey tools. Whether you need customisation, email marketing or data collection, you’ll be able to find the right tool for your business.


SurveyMonkey are one of the most popular survey tools. You get the ability to send surveys to 100 people with up to 10 questions. SurveyMonkey is extremely easy to use and perfect if you are a small business looking for a small size sample. However the free vision is small compared to other free tools, and you might have to pay to get any real use out of this survey tool.

Google Forms

Google Forms has a great free version that offers excellent customisation. You can add images to your survey as well as YouTube videos. You can easily combine your survey with Google Docs and Google Sheets. If you need cloud storage, quizzes and data loss prevention then you will need to pay extra.

Toluna QuickSurveys

The free version of Toluna QuickSurveys is a great tool that offers unlimited surveys and real time reporting. You can easily share your surveys by embedding them in social media shares. You also have access to Toluna’s community of respondents if you need a bigger audience for your market research. You’ll need to pay for advanced analytics and unlimited invites.


Crowdsignal is another survey platform that lets you add images, polls and quizzes. You have poll voting and report filtering but you need to pay extra if you want to take advantage of multiple user accounts, branding and advanced reporting.


The great thing about the SurveyPlanet survey tool is that you get unlimited surveys, questions and responses. You can embed surveys to easily share them on social media as well as present questionnaires in a number of different languages. In the paid version you can include custom themes, add pictures and add question branching.


Typeform is a survey platform that has gotten some great reviews. You can also integrate gifs, videos and images into your questionnaire. The paid version includes file uploads and respondent notifications.

Want to improve or upgrade your own e-commerce store? At DotGO we specialise in creating beautiful but affordable business websites. Get in touch with us and for a friendly chat and find out what we can do for your business.