Where are you?
You could have the most dynamically designed website on the Internet, with amazing graphics, engaging interactivity, inspiring content and incentives galore but its all a bit pointless if no one can find you to see, admire and respond to your content! Fortunately your Reason8 website is not only very clever when it comes to Search Engine Optimisation, it is also happy to work extremely hard, 24/7 to help you achieve the best position possible. However, there are a number of ways in which you can give it a helping hand.
A good starting tactic is to think of Search Engines as if they were ruthlessly strict Language Teachers with a rigid list of rules, who will happily place a black mark on your test paper if the rules are ignored.
How you can give a helping hand?
Your Website Content.
As covered in a previous Blog, your content is a vitally important part of your website. Did you know that search engines know how long each customer spends on your site?!
It is one of many indications of how relevant your site is to the customers search query, so try to keep them there as long as possible. Click here to view the Content Blog
Keywords or Metatags are the words, which your target audience are most likely to type into a search bar when looking online for products or services like yours. Key Phrases are sentences, which include your keywords. Make a list of keywords for your business by thinking of the most obvious words, which are related to what you do. Ask friends or even customers what they would type in when searching for your type of product or service. The next step is to enter these keywords in Step 1 of your website control panel.
OFF PAGE Keywords, placed in the background of your website (i.e. Step 1 in your control panel) can be entered as a list and must be completely free of punctuation including comma’s, quote marks or punctuation marks.
Whereas ON PAGE Keywords, featured in your content MUST be featured within well-written sentences. A page with nothing more than a long list of keywords can be marked down so badly that it could cause long term damage to the position achieved in searches.
Excessive use of Repetition or Duplication MUST be avoided both ON or OFF the PAGE.
Step 1 – Control Panel
Go to the bottom of Step 1 and enter your top 6 keywords in the box titled: “Most Important Search Engine Key Phrase”. Using the rest of your keywords, create 4 “Less Important Key Phrases” each containing 6 words. Now write a short paragraph, which includes all your Key Phrases to summarise your website and business. You’ll see some TIPS shown in Red. Its good advice so please do follow them!
Your key Phrases can be changed, but the effects can take a while to show so once you have set them it’s best to leave them. If you change your “Most Important Search Engine Key Phrase”, we would recommend letting us know so we can make sure the Search Engines are aware of your changes.
Step 3 – Page Content. ~
Hey! What happened to Step 2 ? I hear you all cry. Well, that’s the Style section, which we'll be looking at soon but for now we need to go to Step 3 – Webpages. Good to know that you’re all on the ball though!!
In Step 3 in your Control Panel, you’ll see a Google button beside each page. In here you'll find a Title, Description and a list of Keywords. If you already have content on your page, your Control Panel will have trawled through your content and selected and placed the best keywords for you. It’s very important that all the words featured here can be found on your pages, so if you add to them or change them, make sure they are present on the page too.
In keeping with the strict teacher sentiment, I’ll leave you with that homework, but tune in to the next Blog when we’ll look at more ways in which you can help your website achieve the best position online.
We'd love these blog pages to become a handy forum for all Reason8 Web Builders, so please add your comments or questions and let's get chatting!!