Use A Blog To Grow Your Business
Adding a blog to your website has many advantages. Here are some great reasons to start blogging to attract more customers, and at the end you will see a link to help you get started with some ideas…
A blog is an opportunity for you as a business to share your voice and build trust with your readers.
A blog shows that there are real people behind your business, and it gives you a chance to demonstrate your knowledge and expertise to people interested in your product or service.
Would you be more likely to buy from someone you trust? Of course. Blogging lets you build that trust, by showcasing your personality, your passion for your business, and the knowledge that you have in your chosen field.
If your blog can provide people with value, that means you are another step closer to sales or gaining clients. If people can feel that they have been given value for free, then they are more comfortable in knowing that using your product or service will be valuable for them too.
The best sales are always a win-win. Your customers are helped, and in return they support your business. A great way to start this relationship is to provide value first, for free, which shows people from the start that you are a valuable business.
Get Found On Google
Adding more content to your website which includes keywords specific to your niche means that your website is far more Google-friendly. Google loves to see websites that are rich in content and valuable to their users. If you begin to add more content to your site using your blog, with interesting reads that people will benefit from, then it will help your Google search rankings a great deal.
Engage With Your Clients
People are free to comment on your blogs. You can even end your blogs with questions or calls to action which can start conversations. Being able to engage with your clients is another way to build trust, show that you are an expert in your field, and increase the chances of people using your product or service.
Don’t let the idea of perfection stop you from starting a blog right away. If you are struggling for ideas, click here for some ideas on blog posts to help promote your business.