Structuring A Blog Post
If you feel you aren’t sure where to start with a blog, this article aims to help get you started.
We will go through the basic structure of a good blog post, and what you need to include to engage your readers.
As well as knowing how to structure a blog post, it is always a good idea to know your audience, and be clear on what you are trying to help them with.
The structure of a blog post is simple:
A good blog post should introduce the article, what it’s about, and what the reader will gain from reading. Everyone likes to know where they are going and what they stand to gain, so tell them in the first few lines.
The main body of the article is the information or story you are communicating. Let there be plenty of paragraph breaks to make it easy to read, and make sure your sentences don’t tend to go on for too long. A one or two line sentence is usually a good rule of thumb, but there are always exceptions.
Tell your story in logical steps. It usually helps to make a rough plan beforehand so you can stick to your structure. If you are writing a tutorial, make everything as simple as possible.
Use subheadings to break up your content into smaller topics and sections. This makes the article far more reader friendly and easy to skim for people who aren’t yet ready to settle down and read. Make it easy for them to want to read more.
The final paragraph or two should summarise the main points you have made. Use it as a definite close to your article, so that people are left with the main points to take away.
You can also end the post with a call to action, a question to begin a conversation in the comments, or a link to another related article.
You could mention a related product you have for sale, you could ask what people thought of the article or what their own experiences have been. Starting conversations is a great way to build relationships with your clients.
Once you understand the basics of a structure for a good blog post, you can also focus on your audience, what they want, and how to write to benefit them.